A comprehensive guide to product discovery

Product discovery in digital product development

If you have your mind set on disrupting the industry and you want to create something completely new — product discovery becomes even more important. Here's what you can expect to find in our guide:

Introduction to product discovery

  • Innovation through iteration
  • Give people what they need (and more)
  • Understanding product discovery as a process 

Why product discovery matters 

  • How to know what customers want
  • Market research techniques
  • Making sense of data
  • Getting into your customers’ shoes
  • User personas ≠ fictional characters 

How to form hypotheses and validate ideas 

  • Where good ideas come from
  • Hypothesis testing
  • The cost of skipping validation

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